Editor Reviews:

Product Description:
"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission."
--Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life

"This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot."
--Bob Rice Pet Rock Promoter

"Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it."
--Steve Dworman Publisher, Infomercial Marketing Report

"As a jack, in an emergency, if you have a very small car ... As a rack to dry homemade pasta ... Prop it on its side and presto! Twin picture frames ... Have it bronzed and claim it's a very early Henry Moore ..."
--Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!

Amazon.com Review:
The inside story of how Bieler started with no money, no product, and no experience, and somehow created a $100 million business selling the "Thighmaster" through infomercials. Far more entertaining and fun than any infomercial, and, in many ways, a mind-boggling book about how new industries are created in this modern world. Recommended.

Rating : - Entertaining and useful marketing story
This is a fun book about the business behind the ThighMaster (yes, the Suzanne Somers-pitched infomercial product). It is breezy and entertaining to read, but also provides an interesting overview of the infomercial industry. I was inspired by this firsthand account of someone noticing a market (infomercials were new in the 90's when this was written), taking the idea and running with it. I loved how Peter came from film school and the entertainment industry. Yet another example of how art and business mix! I heard about this gem of a book from another good mind-stretching book, Tim Ferriss' "4-Hour Workweek".

If you like reading these real-life business stories, you will also like Rebecca Mathias' "Mothers' Work" (about the people behind Pea in the Pod, Maternity Works and really the creation of the maternity business fashion line) and Fred DeLuca's "Start Small, Finish Big" (about the Subway sandwich franchise).